Tips To Write A Press Release For Investors

When journalists write news stories, they use a formula known as the 5Ws[2]:

  1. Who
  2. What
  3. When
  4. Where
  5. Why

If you put your press release in this format[3], you are more likely to impress journalists and get more pickups because you are making their job easier.

Mention new products or new staff who have contributed to the success. Also, mention any new people or companies you’ve partnered with that have helped boost the company’s bottom line.

Your numbers

Investors are interested in facts, figures and real numbers, so be sure to provide them. You can produce them in text and/or images like bar charts. Make the data visually attractive. Images will give you a greater chance of getting media pickups—seven times more likely, in fact.

Interesting quotations

Have a few relevant comments about the successful business quarter.

Add the boilerplate[4]

A boilerplate is a standard paragraph about the company and how to contact you. Write it and use it as a template. Put it at the end of every press release. Give a brief overview of the company’s mission. Include your name, email address, phone number, and a URL to send them to.

Create a media page with all the information journalists would need about your company. Send them to that URL rather than just your homepage, where they could easily get lost and click out.

Call us today to speak to one of our PR specialists: 1-800-713-7278


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